Sales and Internet Marketing Strategy

Internet Marketing Research Company interviews more than 10,000 consumers each month and our Field Department is capable of executing quality survey research anywhere in the C.I.S. We maintain stringent control in selecting, briefing, and monitoring our interviewers to ensure that all information gathered is accurate and exceeds your quality expectations.

Data Collection

Quality research depends on quality fieldwork. We maintain stringent controls in selecting, briefing, and monitoring our interviewers to ensure that all information gathered is accurate and exceeds your quality expectations.

As a measure of our commitment to quality in the industry, all senior managers are full members of the European Society for Opinion and Marketing Research (ESOMAR), and we subscribe to the organization’s focus on quality standards in every aspect of our business.

Fieldwork Department

Internet Marketing Research Company maintains a Russia-wide Field Department, managed from its Moscow office. The field team also employs ten full-time managers in Moscow, with dozens of others across the regions of Russia.

Our hundreds of carefully selected and trained interviewers are placed into separate teams that handle:

• consumer research
• telephone surveys
• executive interviewing
• recruitment

Additionally, we employ several physicians and other specialists for specialized or executive-level projects.

Our Approach

We believe that the process of improving the quality of fieldwork is continuous. To this end our dedication extends down to the supervisory and interviewer levels where regular training sessions are held to ensure that quality standards are understood and adhered to.

Training sessions and pre-tests are held for every individual project. These include practice interviews, in which clients are actively encouraged to participate. Quality is further ensured by a separate team of monitors who back-check each interviewer’s work. The results of this review are reported directly to the directors of Internet Marketing Research Company

Sampling

The selection of the proper sample – be it a discussion of a multi-stage stratified cluster design or the use of a respondent selection table – is critical to the success of any project. Internet Marketing Research Company uses a variety of sampling techniques to meet the specific needs of a given study. Our sampling plans are always available for client review and comment.

Internet Marketing Research Company can implement any methodology, any time, at any locale. Our experience equals results you can count on.

The Business Intelligence Division develops research solutions to multi-faceted, complex marketing and business problems. We are known for a high level of involvement at the design stage to assure that our approach and methods are appropriate to each client’s research needs. The effectiveness of the business research team and the quality of its final deliverables are enhanced by the ability to draw on talent in the company’s quantitative and qualitative divisions. This enables the Business Intelligence Division to design comprehensive studies unconfined by method or scope. Our experienced business executive interviewers are capable of scheduling and executing the most difficult high-level executive interviews.

Selected projects executed by the Internet Marketing Research Company Business Intelligence Division include:

• Opportunity Assessment and Business Geography for a Global Hypermarket Retailer
• Analysis of Investment Opportunities in Distribution of Fast Moving Consumer Goods
• Research to Support Retail Site Planning for a Global Home-Furnishings Retailer
• Competitive Performance Tracking for a Distributor of Spirits
• Identification and Profiling of Investment Targets for an Investment Bank
• Competitive Market Analysis for Imported Furniture
• Assessment of the Whiskey Market for a Leading International Brand
• Wholesale Market Prospects for Food Products

The Business Intelligence Division develops research solutions to multi-faceted and complex marketing and business problems. The Division specializes in projects involving the surveying of business respondents or evaluation of businesses, industries, and markets. The work of the business research team is enhanced by its ability to draw on research professionals in Internet Marketing Research Company ’s quantitative and qualitative divisions, enabling the design of comprehensive studies unconfined by method or scope.

Opportunities

Exploring business opportunities, deciding a market entry strategy, evaluating an industry for investment, seeking to identify possible partners, or looking for ways to streamline and improve existing businesses… these tasks can be made more complex than necessary by a lack of reliable and useful information. You can find a solution in custom business-to-business research with the Business Intelligence Division of Internet Marketing Research Company .

Questions & Answers

What is the demand for your product? What do business decision-makers think about your product and your company? Which local and international suppliers do you have to compete with? What are their market shares and how does your company measure up? How is the industry structured? Who are the leading distributors of your product?

With its team of experienced research consultants, Internet Marketing Research Company provides answers to all your business marketing questions. Utilizing a range of approaches from secondary desk research of statistics and publications to quantitative surveys and executive interviewing of industry experts, the Internet Marketing Research Company Business Intelligence Division has completed research in the areas of:

• Agriculture, Food and Spirits
• Telecommunications
• Financial Services
• Fast Moving Consumer Goods
• Industrial Materials
• Commercial Real Estate Development

Conducting over 1,000 focus groups sessions a year across the C.I.S., Internet Marketing Research Company ’s Qualitative Research Division, a unit of Internet Marketing Research Society-Insight, provides expert, bilingual moderators, in-depth analysis and action-oriented findings to its client partners. Our experience, client service, and world-class group facilities mean that research in a difficult market does not have to be difficult itself.

Qualitative research gets into the hearts and minds of the consumer and provides insight into the underlying motivations for their behavior. These insights may be used singularly or they may provide direction for largescale quantitative surveys.

Our approach to qualitative research is predicated on intimate interaction with the client from the onset of the project to its ultimate conclusion. We believe that research of this nature implies a partnership between the client and researcher so that the action standards are defined and met. Don’t be surprised if we ask you as many questions as we ask the respondents!

Application

In addition to the testing and development of advertising, new products, and corporate image, Internet Marketing Research Company  has applied qualitative research to a range of applications in the emerging marketplace, including:

• Developing concepts
• Generating consumer language
• Understanding usage patterns and consumer behavior
• Establishing the dynamics of a market
• Understanding the dimensions differentiating brands
• Defining consumer perceptions of a specific market
• Exploring emerging new trends and social patterns.

Marketing Methodologies

We use methodologies and tools developed by Internet Marketing Research Society-Insight, the Worldwide Qualitative Research Company within the Internet Marketing Research Society Group. Internet Marketing Research Society-Insight’s research products assist clients in marketing decision-making by providing understanding, interpretation and recommendations through each step of the product, service or brand lifecycle.

Marketing Analysis

The reporting of most qualitative research describes what the respondents say. We understand that verbatim transcripts are a far cry from solutions. At Internet Marketing Research Company  a project team of experienced researchers combines local insight with an understanding of the broader marketing picture to ensure your success in the emerging marketplace.

Focus Group Facilities

In its Moscow offices, Internet Marketing Research Company  operates two state of- the-art focus group facilities with one-way mirrors and simultaneous translation systems that allow observers to listen in their selected languages.

In addition to our on-site facilities, we also conduct groups throughout the C.I.S., so whether it be St. Petersburg or Siberia, Internet Marketing Research Company  provides the same high level of recruitment and client support services.

We tailor research programs to solve your marketing problems, and clearly communicate all implications for strategic actions. Our survey researchers are familiar with the most advanced international methods and statistical analyses. We have the resources to handle large and smallscale quantitative projects across the length and breadth of Central and Eastern Europe.

Quantitative research has never before been more necessary to understand the dynamics of the marketplace in Russia, the C.I.S., and Eastern Europe. To ensure success, the smart marketer must keep a finger on the pulse of the emerging marketplace. Internet Marketing Research Company ’s solution-based survey research is the competitive edge that will keep you one step ahead. Our Quantitative Research Division specializes in the design, execution, and analysis of custom-tailored survey research. Through a combination of experience, a solution-based approach, and the ability to apply the latest advanced techniques, our researchers solve your business problems and information needs.

Application

You can draw on Internet Marketing Research Company ’s expertise across a wide array of research tools, including:

• Usage & Attitudes Surveys
• Brand Tracking
• Concept Testing
• Brand Equity Studies
• Corporate Image Evaluation
• Customer Satisfaction and Loyalty Measurement
• Market Segmentation
• Brand and Company Position Testing and Optimization
• Packaging Research
• Product/New Product Testing
• Pricing Studies

Developed locally and internationally, these tools combine the strength of tested methodology with the flexibility to be adapted to your specific market.