May 15th, 2010 Internet Marketing Research

Internet marketing research objectives

Internet Marketing Research Company interviews more than 10,000 consumers each month and our Field Department is capable of executing quality survey research anywhere in the C.I.S. We maintain stringent control in selecting, briefing, and monitoring our interviewers to ensure that all information gathered is accurate and exceeds your quality expectations.

Data Collection

Quality research depends on quality fieldwork. We maintain stringent controls in selecting, briefing, and monitoring our interviewers to ensure that all information gathered is accurate and exceeds your quality expectations.

As a measure of our commitment to quality in the industry, all senior managers are full members of the European Society for Opinion and Marketing Research (ESOMAR), and we subscribe to the organization’s focus on quality standards in every aspect of our business.

Fieldwork Department

Internet Marketing Research Company maintains a Russia-wide Field Department, managed from its Moscow office. The field team also employs ten full-time managers in Moscow, with dozens of others across the regions of Russia.

Our hundreds of carefully selected and trained interviewers are placed into separate teams that handle:

• consumer research
• telephone surveys
• executive interviewing
• recruitment

Additionally, we employ several physicians and other specialists for specialized or executive-level projects.

Our Approach

We believe that the process of improving the quality of fieldwork is continuous. To this end our dedication extends down to the supervisory and interviewer levels where regular training sessions are held to ensure that quality standards are understood and adhered to.

Training sessions and pre-tests are held for every individual project. These include practice interviews, in which clients are actively encouraged to participate. Quality is further ensured by a separate team of monitors who back-check each interviewer’s work. The results of this review are reported directly to the directors of Internet Marketing Research Company

Sampling

The selection of the proper sample – be it a discussion of a multi-stage stratified cluster design or the use of a respondent selection table – is critical to the success of any project. Internet Marketing Research Company uses a variety of sampling techniques to meet the specific needs of a given study. Our sampling plans are always available for client review and comment.

Internet Marketing Research Company can implement any methodology, any time, at any locale. Our experience equals results you can count on.

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