May 3rd, 2010 Internet Marketing Research

Qualitative Marketing Research

Conducting over 1,000 focus groups sessions a year across the C.I.S., Internet Marketing Research Company ’s Qualitative Research Division, a unit of Internet Marketing Research Society-Insight, provides expert, bilingual moderators, in-depth analysis and action-oriented findings to its client partners. Our experience, client service, and world-class group facilities mean that research in a difficult market does not have to be difficult itself.

Qualitative research gets into the hearts and minds of the consumer and provides insight into the underlying motivations for their behavior. These insights may be used singularly or they may provide direction for largescale quantitative surveys.

Our approach to qualitative research is predicated on intimate interaction with the client from the onset of the project to its ultimate conclusion. We believe that research of this nature implies a partnership between the client and researcher so that the action standards are defined and met. Don’t be surprised if we ask you as many questions as we ask the respondents!

Application

In addition to the testing and development of advertising, new products, and corporate image, Internet Marketing Research Company  has applied qualitative research to a range of applications in the emerging marketplace, including:

• Developing concepts
• Generating consumer language
• Understanding usage patterns and consumer behavior
• Establishing the dynamics of a market
• Understanding the dimensions differentiating brands
• Defining consumer perceptions of a specific market
• Exploring emerging new trends and social patterns.

Marketing Methodologies

We use methodologies and tools developed by Internet Marketing Research Society-Insight, the Worldwide Qualitative Research Company within the Internet Marketing Research Society Group. Internet Marketing Research Society-Insight’s research products assist clients in marketing decision-making by providing understanding, interpretation and recommendations through each step of the product, service or brand lifecycle.

Marketing Analysis

The reporting of most qualitative research describes what the respondents say. We understand that verbatim transcripts are a far cry from solutions. At Internet Marketing Research Company  a project team of experienced researchers combines local insight with an understanding of the broader marketing picture to ensure your success in the emerging marketplace.

Focus Group Facilities

In its Moscow offices, Internet Marketing Research Company  operates two state of- the-art focus group facilities with one-way mirrors and simultaneous translation systems that allow observers to listen in their selected languages.

In addition to our on-site facilities, we also conduct groups throughout the C.I.S., so whether it be St. Petersburg or Siberia, Internet Marketing Research Company  provides the same high level of recruitment and client support services.

Related posts:

1. Internet Marketing Research and Consulting
2. Our Filosophy
3. Business-To-Business Internet Marketing Research
4. Qualitative Internet Research Specialist