April 30th, 2010 News

About Internet Marketing Research

About Internet Marketing Research

• to watch Focus Group Discussions right in your office?
• to let your colleagues from abroad watch the Groups on-line eliminating the need for them to travel?
• to illustrate your presentations or ad agency briefs with consumers’ video-quotes?
• to solve the problem of stock-piling of video-tapes?

Using the latest technologies in Internet communication, Internet Marketing Research Company now offers the following new services:

FGD/IDI broadcasting via Internet

Any Focus Group Discussion (FGD) or In-depth interview (IDI) which takes place in our office can be viewed in Real Time Anywhere around the world.

You get

• The standard option: which offers an audio/video stream of good quality broadcasting at 100 kbps.
• The advanced option: which provides a TV-quality video image transmitting at up to 700 kbps. In addition, full two-way videoconferencing is available on demand.

Technical requirements

A PC connected to the Internet with a bandwidth of 100 kbps or greater

and equipped with a:

• standard multimedia interface (i.e. sound card, speakers, etc.);
• media player software (e.g. Microsoft Media Player provided with Windows).
• Optional: TV connected to the PC’s video output .

DVD with digital video and audio recording of FGD/IDI offers

• Excellent representational quality as well as convenient usage – you can watch it at work from your PC’s monitor or through a TV connected to your computer.
• An ability to select a sound-track language of participants and language of translation.
• Easy and convenient access to information. Digital recording permits immediate retrieval of any focus-group stored on DVD. The video stream is provided with bookmarks, made according to the discussion guide, so that you can easily navigate to the desired discussion point. In addition, it is possible to create your own bookmarks.
• Digital video formatting which enables you to edit and/or paste any part of a video into your electronic documents, such as presentations, reports, and ad agency briefing materials or even send it by e-mail.
• Compact information storage, e.g., six 3-hour focus-groups are easily fit to one DVD. Compare this to six VHS tapes and you get an idea how much shelf space can you save using our offer.

You get

Focus-groups video and audio recording provided in digital format on DVD.

Optional: Standard VHS tapes available on request.

Technical requirements

PC equipped with:

• DVD-ROM;
• standard multimedia interface (i.e. sound card, speakers, etc.);
• media player software (e.g. Microsoft Media Player provided with Windows).
• Optional: TV connected to the PC’s video output.

Our IT specialists can assist you in setting up the necessary equipment and services (including hardware/software installation and/or configuring).

Pricing

We have a flexible pricing policy (on the basis of one 2-hour FGD/IDI):

• Broadcasting – USD $75,
• DVD – USD $35.

Volume discounts are available on orders of five or more focus groups.

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