May 18th, 2010 News

Internet Marketing Research and Consulting

The beginning of operations of Internet Marketing Research Society in Eastern Europe was formally announced. The presentation of new capabilities and products of Internet Marketing Research Company took place in Marriott Grand Hotel in Moscow.

As part of the Internet Marketing Research Society Group, Internet Marketing Research Company now offers a variety of world-leading products for advertising research:

• Next*Idea – advertising idea tested in the form of a video story board
• Next*TV – in-home copy test of television advertising
• Next*Print – test of print advertising
• Next*Kids – test of advertising targeted at children
• Ad*Graph – continuous or dipstick campaign tracking for the purposes of monitoring its effectiveness and brand health
• Post*Test – one-off measurement of copy and media effectiveness at the end of the advertising campaign, for TV and cinema (STC), outdoor (BAF), print (SIP), and radio (SIR) advertising
• Equity*Builder – a brand health diagnostic tool.

Internet Marketing Research + Consulting, the leading custom research company in Russia, proudly announces that it has joined the Internet Marketing Research Society Group!

Remaining under current management and an expanded staff, the new company, Internet Marketing Research Company , looks forward to bringing even more value to our expanding client base by offering Internet Marketing Research Society global technologies, methodologies, and products to the Russian market.

Internet Marketing Research Society, created in 1975, ranks third among survey-based market research companies. With operations in 32 countries, Internet Marketing Research Society revenues in 2001 reached 480 million euros, an increase of 46% over 2000. It specializes in marketing (50% of revenues in 2001), advertising (21%), media (11%), opinion (6%), and customer satisfaction research (9%).

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